Economic and social profile:
In 1853 North Staffordshire was described by Charles Dod as, with some exceptions, ‘sterile, cold, and dreary’.
Transport links were provided by the Trent and Mersey Canal, which opened in 1777, and the river Trent was an important natural waterway.
Electoral history:
North Staffordshire elected two Reformers at the 1832 general election, but the Conservatives claimed one seat in 1837 and took both in 1841, which they retained with little difficulty thereafter. Although the Liberals regularly challenged, they only regained a seat at the 1865 general election. The Liberals’ poor performance was due to a number of factors, not least their weak organisation. There were also important differences between the northern and southern divisions. Many of the county’s leading Whig magnates had estates in the south, and their activism allowed them to withstand the Conservative onslaught and retain a seat in the 1832-41 period. Thereafter the increasing liberalism of Black Country ironmasters tilted the southern division away from the Conservatives. By contrast, the northern division had a greater number of important Conservative landowners, including the Chetwynd-Talbots, Earls Talbot, of Ingestre Hall, and the Ryders, earls of Harrowby, of Sandon Hall. The main Whig landowner, George Granville Leveson-Gower, 2nd duke of Sutherland, of Trentham Hall, was often away at his London town house or his Scottish seat, and in 1847 the duke’s absence and confusion about his wishes enabled a Conservative relative to claim his influence and defeat the Liberal candidate. The criticism directed at the duchess, who was wrongly blamed for the fiasco, sheds illuminating light on the role of female electoral patronage. There was in any case a clear limit to influence in a constituency where freeholders predominated, as Bertram Talbot, 17th earl of Shrewsbury, told another Whig peer before the 1832 general election:
Do not however think that my interest will have any considerable influence in the election. Though my property here extends over nearly 10,000 acres, with upwards of 300 tenants, yet there are only twenty-nine who rent to the amount of £50 a year upwards. At least half of the estate is on life leases.
Earl of Shrewsbury to earl of Lichfield, 12 June 1832, Staffordshire Record Office, D615/P(P)/1/19, qu. in P. Salmon, Electoral reform at work: local parties and national politics, 1832-41 (2002), 128.
Furthermore, £50 occupying tenants remained a relatively small proportion of the electorate, meaning that Liberal failure cannot be simply blamed on Tory landlords and servile tenants. A more significant factor was that urban influences were not necessarily a Liberal force in the northern division, as many of the pottery manufacturers were Conservative. The parliamentary boroughs in the southern division, Lichfield, Walsall and Wolverhampton, were all Liberal strongholds, but those in the northern division, Newcastle-under-Lyme, Stafford and Stoke-on-Trent, regularly returned Conservative MPs.
Before 1820 the representation of Staffordshire had long been shared between the Trentham interest of the Leveson-Gowers, marquesses of Stafford, later dukes of Sutherland, and the independent gentry.
Both of the sitting members for Staffordshire opted to stand for the southern division at the 1832 general election. First in the field for the northern division were Sir Oswald Mosley, 2nd baronet, of Rolleston Hall, and Edward Buller, of Dilhorne Hall, who were described by one local Tory as ‘both radical reformers and … staunch whigs’.
At the nomination in 1832 the supporters of Mosley, Buller and Russell sported laurels, ivy and holly respectively.
Before the 1835 general election one local Conservative suggested that it would ‘require but little’ effort and organisation to turn out the Whig incumbents.
I am so disquieted with Mosley and Buller that if there is a dissolution and I can see any chance of success, George [Anson, Lichfield’s brother] will stand and win. If a Tory comes forward, I would split with him to turn them out; words cannot express my contemptible opinion of their conduct.
Lord Lichfield to Edward John Littleton, Feb. 1835, Hatherton MSS, qu. by G.B. Kent, ‘The beginnings of party political organisation in Staffordshire, 1832-41’, North Staffordshire Journal of Field Studies, 1 (1961), 86-100 (at 93).
The Conservatives’ increasing strength between 1835 and 1841 meant that they had secured complete control of the constituency by the latter date. Although Buller and Mosley had been unopposed in 1835, their platform speeches and subsequent votes indicated that a significant portion of Reform voters had drifted towards Conservatism. While the electorate increased modestly in comparison with South Staffordshire, from 8,717 in 1835 to 10,020 in 1840, the addition of new electors and purging of the register favoured the Conservatives.
A few months after the 1835 election the Staffordshire Conservative Association (SCA) was founded, under the chairmanship of Sneyd, with its ‘leading object’ to attend to the registration.
At the 1837 general election the Conservatives brought forward William Bingham Baring, a member of the merchant banking dynasty, late MP for Winchester and the recently defeated Conservative candidate for Stafford.
Baring topped the poll by a large majority, and Buller beat Mosley to second place by 800 votes. Conservatives had been instructed to split with Mosley once Baring was safe, but this came too late to save the baronet, who had been abandoned by the local Whig elite.
In autumn 1837, the rival parties established the North Staffordshire Reform Association and the North Staffordshire Conservative Association.
Baring announced in January 1841 that he would retire at the next election, following which two young gentlemen, Charles Bowyer Adderley, of Norton-in-the-Moors, and Ham’s Hall, Warwickshire, and Jesse David Watts Russell, of Ilam Hall, the son of the former candidate, were announced as the prospective Conservative candidates.
Peel’s unexpected conversion to the repeal of the corn laws in late 1845 threatened to undermine the Conservatives’ control of the constituency. Most of the leading local Conservatives opposed the measure, but Russell informed a party meeting in Stafford in February 1846 that he would support Peel. He offered to resign if local supporters overwhelmingly opposed his conduct, but the meeting broke up without a vote.
Brackley was still staying at Trentham when he was invited to a Conservative meeting at which he agree to stand in coalition with Adderley.
Adderley topped the poll, sixteen votes ahead of Brackley, with Buller trailing by several hundred votes in third place. The duchess became the public scapegoat for the Liberal failure, a Morning Chronicle editorial bemoaning the ‘inconceivable freak of a lady’ misusing her husband’s influence and allowing Brackley to profit from his duplicity.
The controversy surrounding Trentham obscured other Liberal failings that were probably more decisive. There is little reason to think that free trade was a vote winner for Buller in what remained a protectionist constituency. As the land agent Richard Sutton Ford informed his employer, the Whig landowner, Thomas Fitzherbert of Swynnerton, ‘all give Mr Buller credit for consistency; but then it is a consistency which most of the farmers think hostile to their interests’.
throughout the contest the superior organization of the Conservatives was very apparent. Their machinery for working the election seemed to have been previously in existence, and in perfect order … On the Liberal side, as usual, the principal reliance seemed to be placed in popular feeling.
Staffordshire Advertiser, 14 Aug. 1847.
Buller reflected that the ‘manufacturing districts have greatly disappointed me’: Liberal agents in Newcastle-under-Lyme, Stoke and Stafford had not delivered on their promises and had ‘greatly mismanaged’ the election. He believed that ‘there is strength enough to carry one if not two seats in N. Staffordshire, if we have time, money & honest support from those who ought to give it us’.
Brackley’s chronic ill-health led to his resignation in February 1851, with his place taken by Smith Child, of Rownall Hall, who was returned as a Conservative. The Liberals offered no opposition as Buller declined to come forward and the duke of Sutherland’s heir, the marquess of Stafford, ‘would not hear of standing’.
Adderley and Child stood their ground at the 1857 general election, with both seeking to appropriate Palmerston’s popularity for electoral purposes.
Here is a Division of a County in which the two most powerful families being the D. of Sutherland & Ld Harrowby, are connected with the Court or the Government – in which county neither Ld Stafford nor Ld Sandon will affect their proper place.
Hatherton Journal, 5 Mar. 1857, Hatherton papers, Staffs. RO, D260/M/7/5/26/71.
Augustus Vernon and Edward Frederick Leveson-Gower, brother of Earl Granville, were other rumoured Liberal candidates, but neither agreed to stand.
Child retired at the 1859 general election, when his place was taken by another Conservative, Charles John Chetwynd-Talbot, viscount Ingestre. His father had represented the southern division before succeeding as 3rd Earl Talbot in 1849. In 1858 he had successfully claimed the title and estates of his late kinsman the Whig 17th earl of Shrewsbury, giving him the ‘largest landed estate in N. Staffs’.
The Liberals were uncharacteristically well-organised at the 1865 general election, when Buller offered again. Despite his father’s territorial influence, Ingestre was an unpopular MP and his seat was in ‘jeopardy’.
The 1867 Representation of the People Act had little impact on the size of the electorate, which remained at just over 10,000. Adderley and Buller were returned unopposed at the 1868 general election. Two Conservatives were returned in 1874, but the Liberals recaptured one seat in 1880.
Hundreds of Pirehill, Totmonslow, and North Offlow.
40s. freeholders, £10 copyholders, £10 leaseholders (on leases of sixty or more years), £50 leaseholders (on leases of twenty or more years), £50 occupying tenants, trustees and mortgagees in receipt of rents and profits.
Registered electors: 8756 in 1832 10217 in 1842 9469 in 1851 10344 in 1861
Population: 1832 120319 1851 139976 1861 162986
