Born into a family of Burton-on-Trent brewers, Bass took over the management of the firm established by his grandfather William Bass (1717-87) in 1827. With his partners from the Gretton and Ratcliff families, Bass developed the firm into a huge enterprise, challenging the traditional supremacy of the London brewers, and turning the company into the ‘largest brewery in the world’.
In the Commons, Bass limited himself to succinct speeches on subjects with which he was familiar. He ‘considered that unless a man had something to say which the House had not heard before, he should hold his tongue’, and sympathised with critics who complained that the House was ‘unbusiness-like’.
After a succession of illnesses Bass resigned his seat in June 1883. He died less than a year later, leaving a personal estate of £1,830,291 10s. 5d.
