Rodd’s forebears were minor gentry who took their name from the Herefordshire estate that they had held since the mid-thirteenth century. It is unclear why Rodd, an eldest son, chose to become a Devon merchant, but by 1600 he had settled at Totnes, from where he exported cloth to France. Although he rarely features in the surviving local port books, his business was sufficiently lucrative for him to opt to remain in Devon after succeeding to his patrimony in 1603, leaving his eldest brother to manage his Herefordshire property. Rodd was assessed for subsidy in 1611 at £10 in goods, and became mayor of Totnes in the following year.
By 1625 Rodd had invested much of his income in land, and his subsidy assessment of £12 that year confirmed his status as one of Totnes’ wealthier inhabitants. He again served as mayor in 1627-8, but probably returned to Herefordshire soon afterwards, as his ancestral seat was extensively refurbished in 1629.
